The Power of Franchise Local Search Advertising

Cohesive Local and National Search Initiatives are key for franchise brands. Here's why:


Local Search

Increase Quality Appointment Submissions

We find Search Advertising for franchise brands works best when Local and National search initiatives are operating in tandem. Here, we share data from a 6,000+ location franchise brand running both National and Local Search campaigns. Local Search campaigns for franchisees are driving quality appointment bookings and store visits more efficiently than National Search campaigns.

Gain Efficiency

Local Nonbrand Search is 47.6% more efficient than National Nonbrand campaigns at generating store visits from appointment submissions.

Local Nonbrand Search is
more efficient than National Nonbrand Search.
Local Conquesting campaigns drove
Higher Conversion Rates

Higher Conversion Rates

Local Conquesting Campaigns drove 464% higher conversion rates than National competitor conquesting.