Increase Quality Appointment Submissions
We find Search Advertising for franchise brands works best when Local and National search initiatives are operating in tandem. Here, we share data from a 6,000+ location franchise brand running both National and Local Search campaigns. Local Search campaigns for franchisees are driving quality appointment bookings and store visits more efficiently than National Search campaigns.
Local Nonbrand Search is 47.6% more efficient than National Nonbrand campaigns at generating store visits from appointment submissions.
Higher Conversion Rates
Local Conquesting Campaigns drove 464% higher conversion rates than National competitor conquesting.