Service-Based Businesses
Customers of service-based businesses often need immediate solutions. They are looking for a quick, effective solution to an issue they are facing. Their primary motivation is often to restore comfort and normalcy to their lives. In the service-based industry, Location3 has been helping brands succeed in the digital landscape for over two decades.
We understand the immediate needs of service-based customers and have helped brands in this sector turn data into actionable insights, optimize their media planning and buying, and increase ROI. We've been the trusted partner for service-based brands, helping them provide their customers with the services they need when they need them.
By understanding the unique needs and motivations of service-based customers, Location3 can help service-based brands align their marketing strategies with their business goals, driving growth and increasing customer engagement.
Service-Based Business Case Study: JAN-PRO
The Challenge
JAN-PRO aimed to expand its franchise systems, particularly in Chicago and Cincinnati. To address the need for increased Unit Acquisition in these markets, a comprehensive pre-test was designed. This involved extensive market analysis and the development of a digital marketing program. The objective was to uncover opportunities for Unit Acquisition and establish a sustainable, diverse marketing program specifically geared towards new Unit Acquisition prior to a larger 8-10 location market test rollout.
The Strategy
Location3 and LOCALACT devised a media strategy blending paid search and social ads with optimized landing pages to boost JAN-PRO's unit acquisition. They used precise targeting for those interested in cleaning or job opportunities. Local landing pages were tailored for various markets with city-specific URLs, user-friendly forms, local call tracking, and region-specific content. The goal was to make it effortless for visitors to express interest or connect by phone for lead nurturing and qualification.
The Results
The campaigns were highly successful, necessitating a reduction in investment to manage the influx of leads for the Master Franchisor. A 90-day paid search test pilot was executed, resulting in new franchisees expected to generate substantial revenue in their local markets. These franchisees now have a chance to own their own businesses, becoming part of the broader JAN-PRO network. Due to its remarkable success, the test pilot has been extended to the entire JAN-PRO system.
How We Help Service-Based Brands
Strategy
Data Science
Programmatic
Paid Search
SEO
Content
Listings Management
