Webinar – The Art & Science of Marketing in 2024

We sponsored IFA’s recent Wednesday Wise Webinar hosted by Crystal Ware & Vera Shafiq, along with guests Kelly Martens-Crompvoets (Any Lab Test Now) and Bo Lowery (Wild Birds Unlimited, Inc.) that focused on how franchisors can navigate the tightrope all marketers must walk, balancing increasing consumer expectations and the challenge of capturing their attention in an information-saturated world.

The main areas of discussion were:

  • Why it’s important to shift our focus on authenticity.
  • How to use data and AI to be more relevant.
  • Learn how to flex your art and science muscles.
  • How to grab the attention of your consumers and maintain it.

Watch the full webinar below to learn more:

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