Franchise Development
Attracting qualified franchisee prospects is paramount to expanding your franchise network and solidifying your franchise brand as an industry player.
Attracting qualified franchisee prospects is paramount to expanding your franchise network and solidifying your franchise brand as an industry player. These prospects are actively researching and evaluating franchise systems based on factors such as public perception, opportunity for growth, and the experience of current franchisees.
It can be difficult to find prospects that are qualified and the proper fit for your franchise system. That’s why it’s so important that your digital marketing strategy is locked in. Through a variety of integrated strategies, including search engine optimization, paid search, and paid media, we’re able to drive qualified leads to your franchise sales site.
The most important factor in our franchise development services is an intense focus on efficiency. Our team of experts specializes in advanced targeting strategies, ensuring that your message is delivered to an ideal prospect at the lowest cost to your budget. Learn more about Location3’s strategic approach to franchise development below.
Brand Perception
Potential franchisees are making a life-changing decision that requires careful consideration and extensive research. It's important that your franchise system is not only visible during this research phase, but also that the perception of your brand is well maintained. Through a variety of strategic media and content tactics, we're capable of helping you build the trust required to inspire potential franchisees to join your brand and franchise system.
Our Proven Franchise Development Process
We focus on five core areas in developing a strategic approach to reaching and engaging potential franchisees, and connecting them to your brand and values for further consideration:
This process incorporates a complete review of your brand story, your existing marketing materials and sales collateral, evaluation of past franchise development efforts and identification of new channels and opportunities to reach more qualified candidates and investors.