Forbes: Helping Franchisees Adopt Local Digital Marketing

Digital marketing is always evolving, and for franchisees, keeping up with the latest tactics and best practices can be time-consuming and frustrating. Franchisors and their marketing partners must support franchisees in these efforts, so they can focus on the day-to-day management of their business.

Location3 CEO Alex Porter recently shared with Forbes a few tips for helping franchisees adopt local digital marketing. Here’s an excerpt from the post:

“Show franchisees what they’re paying for.

Franchisees are entrepreneurs first and foremost, and entrepreneurs don’t rush into spending money without knowing where it’s being spent. Franchisors and marketing partners must be transparent and communicate clearly to franchisees exactly what they’re paying for.

They aren’t paying for the idea of local digital marketing. They’re paying for the promotion of their business. Before any talks of lookalike audiences and click-through rates, franchisors and marketing partners should show them which ads are being placed on which networks.”

For more insight, including how to showcase value, introduce training, and centralize tactical execution and reporting, you can read the full post here.