Andrew Beckman
Owning Your Brand Footprint in 2022
Owning and optimizing your brand’s digital assets is a critical first step to improving your…
3 Digital Marketing Mistakes Franchise CMOs Continue to Make
Franchise brands are continuing to make more sophisticated and substantial marketing investments than ever before,…
Why Are QSRs Ignoring Paid Search?
Quick Service Restaurants (QSRs) rely heavily on traditional media channels to drive consumers into retail…
Total Retail: A Local Marketing Fix for Retail Closures
Location3 Chairman Andrew Beckman has been at the center of the local search marketing conversation…
Google Updates Shake Up How Brands Manage Local Listings
As consumer demand for better online user experiences increases, retail brands need to refocus their…
Verizon Buys Yahoo: What It Means for Mobile
This week has started off with some big news: after months of negotiation and planning,…