Tom Lynch

How to Thwart Competition in Google’s New Ad Format

The ability to populate ads on your competitor’s business profiles has been a longtime ad…

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LOCALOGY: Aligning Expectations Key to Client-Agency Success

The Local Search Association recently hosted a bootcamp event, bringing together marketing voices from local…

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Is Your Marketing Partner Being Transparent?

Marketing has a well-documented issue with a lack of transparency. The Association of National Advertisers…

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Google API

Google My Business – Reserve With Google Shows Promise

Our clients have been excited about the Google My Business – Reserve With Google functionality…

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Facebook Ads vs. Boosted Posts

In working with franchise systems across a variety of verticals, we get a lot of…

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What You Need to Know About Facebook’s News Feed Changes

Mark Zuckerberg posted Thursday that Facebook is once again shifting how users will see organic…

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