Vera Shafiq
Navigating the New Normal in Digital Marketing
On January 4, Google began testing Tracking Protection, a new feature that limits cross-site tracking…
Top 8 Marketing Measurement Mistakes
MEASURING MARKETING IS EASIER SAID THAN DONE Measuring your marketing sounds easy enough, and everyone…
The Power of Geotargeting and Geofencing for Franchise Brands
Location-Based Marketing If you’re in the business of franchise or multi-location marketing, you understand the…
What are Performance Max Campaigns?
What’s the point of PMax? One of the most commonly-used words in marketing-speak these days…
Why Service-Based Franchises are Booming + 5 Marketing Strategies to Drive Growth
Franchising, Especially Service-Based, Heats Up The popularity of entrepreneurship in the USA has trended up…
The End of Expanded Text Ads
Google Sunsets Expanded Text Ads in Favor of Responsive Search Ads Automation, machine learning and…