Vera Shafiq

Navigating the New Normal in Digital Marketing

On January 4, Google began testing Tracking Protection, a new feature that limits cross-site tracking…

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​​Top 8 Marketing Measurement Mistakes​

MEASURING MARKETING IS EASIER SAID THAN DONE  Measuring your marketing sounds easy enough, and everyone…

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A map that shows targeting around business locations and a competitor.

The Power of Geotargeting and Geofencing for Franchise Brands

Location-Based Marketing If you’re in the business of franchise or multi-location marketing, you understand the…

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What are Performance Max Campaigns?

What’s the point of PMax? One of the most commonly-used words in marketing-speak these days…

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Why Service-Based Franchises are Booming + 5 Marketing Strategies to Drive Growth

Franchising, Especially Service-Based, Heats Up The popularity of entrepreneurship in the USA has trended up…

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The End of Expanded Text Ads

Google Sunsets Expanded Text Ads in Favor of Responsive Search Ads Automation, machine learning and…

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