Webinar: Build, Buy, or Partner? Franchise Marketing Tips
When it comes to balancing national and local digital marketing efforts, many franchises are faced with a common strategic decision-making process: Build, Buy, or Partner? This framework, common in the ad tech space, can also be applied in a practical way to franchise marketing for creating a better balance among in-house resources, external resources and corresponding budgets.
Location3’s franchise digital marketing experts Josh Allen, Tom Lynch, and Ted Asbury share more in their feature for the International Franchise Association’s Webinar Series. (Note: Registration required).