Boosted Posts are inexpensive ads that appear as organic posts within a user’s News Feed. These ads are a relatively effective tool for increasing engagement with a business’s Facebook profile. But for businesses that […]

  Now that the bright lights of Google Marketing Live have dimmed, we wanted to shift our focus to the products and features that will make a difference sooner rather than later. To Google’s credit, […]

  I’ve been scouring the Internet, looking for any and all insight on the latest buzzword in the ad tech industry: header bidding. What I’ve found is a collection of charts and graphics that leave me […]

    It was the year 2005. I sat in a dorm room in Iowa with an oversized bottle of the cheapest liquor on the rack. My friends were discussing their next tricep tattoos, and […]