3 Reasons Facebook Ads Outperform Boosted Posts

  Boosted Posts are inexpensive ads that appear as organic posts within a user’s News Feed. These ads are a relatively effective tool for increasing engagement with a business’s Facebook profile. But for businesses that […]

Google Marketing Live Expands Paid Media Toolkit

  Now that the bright lights of Google Marketing Live have dimmed, we wanted to shift our focus to the products and features that will make a difference sooner rather than later. To Google’s credit, […]

Is Header Bidding Threatening Google’s Display Ad Monopoly?

  I’ve been scouring the Internet, looking for any and all insight on the latest buzzword in the ad tech industry: header bidding. What I’ve found is a collection of charts and graphics that leave me […]

How Google Will Finally Kill Traditional TV

    It was the year 2005. I sat in a dorm room in Iowa with an oversized bottle of the cheapest liquor on the rack. My friends were discussing their next tricep tattoos, and […]

Digital Shoptalk Podcast: TubeMogul Guest Interview

  In this week’s episode of Digital Shoptalk, TubeMogul’s Steve Hunt joins Alex to discuss how measurement of online video performance has evolved, and why some brands still struggle with the medium while others like […]

Marketing Realities in an Election Year

  Unless your key markets are in states with an early caucus or primary, you may not be feeling the impacts of political spending on your marketing schedules…yet. But it is something that will affect […]

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