Franchise Digital Marketing
Google Is Retiring the Google Guarantee for LSA
On October 20, 2025, Google will officially launch the Google Verified badge for all eligible Local Services Ads…
From Metrics to Meaning: Building a Smarter Marketing Measurement Plan
Marketing measurement is exploding – both in the constraints with additional privacy concerns and protections…
Brandformance: Key Insights for Marketing Leaders (Part 1)
The convergence of brand building and performance marketing has never been more critical. At the…
IFA 2025 Marketing & Technology Toolkit
— Adapting your SEO strategy in the AI era explores how franchisor brands can evolve…
Google Marketing Live 2025: Key Takeaways and Strategic Insights
— Google Marketing Live 2025 unveiled a sweeping array of updates that reaffirm the future…
Adapting SEO Performance Metrics in the Age of AI-Generated Summaries
Google recently discussed whether “SEO is on a dying path” because of AI search in…