Digital Recap: Google’s Core Update, Yelp Upgrades and More

  Consumer Behavior Changes in the COVID-19 Landscape  Let’s start with a no-brainer: COVID-19 is changing consumer behavior. Work lives and personal lives are evolving in light of the pandemic, and so are purchasing priorities. According to […]

Google Shopping Now Offering Free Product Listings

  Google has announced in a blog post that organic product listings will be included in its U.S. Shopping search results starting the week of April 27th. Just as Google doesn’t charge sites to be […]

Google Announces $800+ Million COVID-19 Relief Plan

   

How to Dominate Branded Search Strategy in 2020

  In the first two parts (read Part 1 and Part 2) of our 3-part series on branded search strategy, we examined the legal history of competitor keyword bidding and the viability of ditching branded […]

Why Should I Buy My Brand Keywords?

  In Part 1 of our 3-part series on brand search strategy, we examined the legal ramifications of competitor keyword bidding and the cases that have shaped the discussion around the controversial practice. That brings […]

Competitor Keyword Bidding On Trial

  How much is your brand worth? When it comes to Google Ads, it’s not necessarily your question to answer. In fact, your main competitor could be setting the price. Here’s how. Google Ads allows […]

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