In Part 1 of our 3-part series on brand search strategy, we examined the legal ramifications of competitor keyword bidding and the cases that have shaped the discussion around the controversial practice. That brings […]

  How much is your brand worth? When it comes to Google Ads, it’s not necessarily your question to answer. In fact, your main competitor could be setting the price. Here’s how. Google Ads allows […]

  Understanding when seasonality will affect your paid search campaigns is crucial to planning and executing tactics at these times. But that can be difficult for accounts with no historical data. Here’s how you can […]

  Keywords 101: Keywords are phrases people use when searching for information on the web. In Paid Search, these keywords trigger ads. If your ad entices the user to click on it and visit your […]

  When Microsoft finalized its $26.2 billion acquisition of LinkedIn at the end of 2016, it was unclear what, if any, impact it would have on Microsoft’s Bing Ads (now called Microsoft Ads). With the […]

  We’ve long known that last-click attribution is a flawed model. It ignores the nuances of the customer journey, where consumers interact with brands and products at multiple touchpoints on their way to converting. Perhaps […]