Paid Search Marketing

What are Performance Max Campaigns?

What’s the point of PMax? One of the most commonly-used words in marketing-speak these days…

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Webinar: Preparing for a Privacy-Focused World

The Most Important Topic in Franchise Marketing Location3’s Vera Shafiq recently hosted an International Franchise…

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Day in the Life: Director of Operations and Performance

The digital marketing industry is a dynamic enterprise that is evolving and changing every day.…

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Industry Roundup: September 2021

Google Server-Side Tagging Now Out of Beta  Server-Side Tagging in Google Tag Manager removes measurement and…

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The End of Expanded Text Ads

Google Sunsets Expanded Text Ads in Favor of Responsive Search Ads Automation, machine learning and…

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Industry Roundup: March 2021

The Zero Click Debate Search Peacemaker Barry Schwartz has it right – with regard to the zero…

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