Franchise Activation Conference  Yesterday, LOCALACT wrapped the final day of the first ever Franchise Activation Conference, co-hosted by Google and the International Franchise Association (IFA). The event featured two days of quality, relevant content for franchises, with informative and engaging […]

  It was recently announced that page experience signals will roll out as ranking factors in Google’s algorithm in May 2021. Site performance will become a ranking factor in measurable and improvable ways. To find […]

  Facebook’s Conversions API: Start Now!  With changes to consumer privacy law (and ergo web development), advertisers will need to use new tools in order to bring consumers the personalized ads that they prefer. Facebook’s Conversions API is the […]

  DOJ Files Suit Against Google  On Tuesday, the Department of Justice filed its long-anticipated antitrust lawsuit against Google. In his article for the New York Times, Steve Lohr provides a breakdown of the government ‘s accusations against the […]