Third-party cookies are going away, and that’s big news for the digital advertising industry. Why? Cookies have been instrumental in allowing advertisers to better understand users and (surprise!) deliver the most relevant ad to an audience most likely […]

  Photo by Kai Wenzel on Unsplash Google Swirl Ad Formats Now Open To All Marketers Google’s latest new ad format, Google Swirl, was recently made available to all advertisers currently using Display & Video […]

  Consumer Behavior Changes in the COVID-19 Landscape  Let’s start with a no-brainer: COVID-19 is changing consumer behavior. Work lives and personal lives are evolving in light of the pandemic, and so are purchasing priorities. According to […]

  Google has announced in a blog post that organic product listings will be included in its U.S. Shopping search results starting the week of April 27th. Just as Google doesn’t charge sites to be […]

  In the first two parts (read Part 1 and Part 2) of our 3-part series on branded search strategy, we examined the legal history of competitor keyword bidding and the viability of ditching branded […]