Why Should I Buy My Brand Keywords?

  In Part 1 of our 3-part series on brand search strategy, we examined the legal ramifications of competitor keyword bidding and the cases that have shaped the discussion around the controversial practice. That brings […]

Competitor Keyword Bidding On Trial

  How much is your brand worth? When it comes to Google Ads, it’s not necessarily your question to answer. In fact, your main competitor could be setting the price. Here’s how. Google Ads allows […]

How to Optimize for Seasonality in Paid Search Campaigns

  Understanding when seasonality will affect your paid search campaigns is crucial to planning and executing tactics at these times. But that can be difficult for accounts with no historical data. Here’s how you can […]

Expanding Your Keyword List For Maximum Paid Search Efficiency

  Keywords 101: Keywords are phrases people use when searching for information on the web. In Paid Search, these keywords trigger ads. If your ad entices the user to click on it and visit your […]

LinkedIn Profile Targeting Shows Promise for Microsoft Ads

  When Microsoft finalized its $26.2 billion acquisition of LinkedIn at the end of 2016, it was unclear what, if any, impact it would have on Microsoft’s Bing Ads (now called Microsoft Ads). With the […]

Maximize Customers By Integrating Search and Social Advertising

  We’ve long known that last-click attribution is a flawed model. It ignores the nuances of the customer journey, where consumers interact with brands and products at multiple touchpoints on their way to converting. Perhaps […]

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