DOJ Files Suit Against Google  On Tuesday, the Department of Justice filed its long-anticipated antitrust lawsuit against Google. In his article for the New York Times, Steve Lohr provides a breakdown of the government ‘s accusations against the […]

  Google’s Search Terms Report Update  The update to Google’s Search Terms report is ruffling feathers across the industry – there is a pronounced decrease in visibility into queries driving clicks and cost. Location3 is weighing in and staying […]

  Wild Birds Unlimited – Local Marketing Success  Our primary focus at Location3 is developing digital ad campaigns that deliver quality returns for our partner brands. We’re thrilled to share customer feedback from our friends at Wild Birds Unlimited, […]

  Location3 Weighs in on the Google Ads Search Terms Report Update  The update removes low volume keywords from the report, and Google cites privacy standards and protecting user data as the primary reasons for the change.  Advertisers […]

  Last week, Google alerted advertisers that the search terms report is being updated to include only the terms that were searched by a significant number of users.  In other words, the report will stop showing queries that prompted ads when […]

  Filling the Gaps in Multi-Location Marketing  We’re intrigued by a recent Forrester study on multi-location marketing that indicates how far behind the curve many franchise brands are when it comes to successfully executing local marketing […]