Paid Search Marketing
How to Dominate Branded Search Strategy in 2020
In the first two parts (read Part 1 and Part 2) of our 3-part series…
Why Should I Buy My Brand Keywords?
In Part 1 of our 3-part series on brand search strategy, we examined the legal…
Competitor Keyword Bidding On Trial
How much is your brand worth? When it comes to Google Ads, it’s not necessarily…
How to Optimize for Seasonality in Paid Search Campaigns
Understanding when seasonality will affect your paid search campaigns is crucial to planning and executing…
Expanding Your Keyword List For Maximum Paid Search Efficiency
Keywords 101: Keywords are phrases people use when searching for information on the web. In…
LinkedIn Profile Targeting Shows Promise for Microsoft Ads
When Microsoft finalized its $26.2 billion acquisition of LinkedIn at the end of 2016, it…