Monthly Industry Roundup: August 2020
Filling the Gaps in Multi-Location Marketing
We’re intrigued by a recent Forrester study on multi-location marketing that indicates how far behind the curve many franchise brands are when it comes to successfully executing local marketing programs. Our Senior Director of Marketing, Josh Allen, examines how Location3’s strategy responds to the pain points of marketing for multi-location businesses.
Franchising’s New Normal
Our partners in the world of franchising and franchise marketing are working hard to adapt to the ‘new normal.’ Location3’s Senior Director of Business Development, Carol Lee, spoke with franchising leaders to dissect how their businesses are responding to COVID-19. Here, she shares what she learned from her talks with Floor Coverings International, Bin There Dump That, and OsteoStrong.
Search Engine Marketing: The Triple Threat Approach
Search Engine Marketers know the value of search visibility within the three primary areas of local results on Google and Bing. Paid Search Ads, Universal Search results such as Google My Business listings, and traditional organic results make up what we call the Triple Threat.
Add Google’s New Black-Owned Business Attribute
SEO for Single Page Apps
Disruptions Expected to Digital Marketing with Apple and Google OS Updates
We’re staying tuned to privacy changes across operating systems that are expected to disrupt online advertising. Apple’s new privacy changes will affect the Facebook Audience Network’s ability to serve targeted ads to iPhone users while they use outside apps. Google will release Chrome 85 on Tuesday, and with the release comes a default setting to block ads that violate what it considers heavy ad intervention.