Paid Search Marketing
Maximize Customers By Integrating Search and Social Advertising
We’ve long known that last-click attribution is a flawed model. It ignores the nuances of…
Location3 Study on Review Management Featured on Search Engine Land
A Location3 study that examines the relationship between online review management and paid-search conversions reviews was…
Why Are QSRs Ignoring Paid Search?
Quick Service Restaurants (QSRs) rely heavily on traditional media channels to drive consumers into retail…
Facebook Ads vs. Boosted Posts
In working with franchise systems across a variety of verticals, we get a lot of…
How Franchise Brands Can Drive More In-Store Revenue From Holiday Shoppers
Our focus on local search marketing campaigns for franchise brands this holiday season continues with…
Porter: How to Increase Your Franchise’s In-Store Revenue
The holiday season is go time for retailers and franchisees hoping to cash in on…