Paid Search Marketing
LinkedIn Profile Targeting Shows Promise for Microsoft Ads
When Microsoft finalized its $26.2 billion acquisition of LinkedIn at the end of 2016, it…
Maximize Customers By Integrating Search and Social Advertising
We’ve long known that last-click attribution is a flawed model. It ignores the nuances of…
Location3 Study on Review Management Featured on Search Engine Land
A Location3 study that examines the relationship between online review management and paid-search conversions reviews was…
Why Are QSRs Ignoring Paid Search?
Quick Service Restaurants (QSRs) rely heavily on traditional media channels to drive consumers into retail…
Facebook Ads vs. Boosted Posts
In working with franchise systems across a variety of verticals, we get a lot of…
How Franchise Brands Can Drive More In-Store Revenue From Holiday Shoppers
Our focus on local search marketing campaigns for franchise brands this holiday season continues with…