Digital Marketing Tips for Increasing Gym Memberships

The health and wellness industry is expected to grow 17 percent in the next five years, and that comes after growing 10.6 percent from 2013 to 2015. Physical fitness is clearly a priority for the worldwide public, and that’s also reflected by a 330-percent increase in health app usage among consumers. The ability to track exercise, create schedules, and measure progress with digital technology has made fitness and digital a natural fit.

So how can franchise brands in the health and fitness vertical use that relationship to drive more customers into their gyms? In a post via Franchising USA Magazine, Location3 Director of Marketing Josh Allen shares a few strategies that will connect your brand with future workout warriors in your area. Here’s an excerpt from the post on the importance of optimizing for voice search:

 The rise of digital assistants is also impacting how users find businesses, services and products online. Per comScore, 50% of all online searches will be voice searches by 2020. Voice searches tend to be more conversational and longer than traditional, typed searches. So how are you planning to connect with a customer that asks their digital assistant “where can I buy a gym membership for spin classes near me”?


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