Industry Roundup – April 2023

Here are the latest updates for the month of April:

Part 2: Generative Artificial Intelligence and How It Changes Content Strategies and Ad Creative

The second part of our conversation on Artificial Intelligence and how generative AI can aid in content strategies and in creating ad creative. Read it here.

IFA Webinar Recording

We are hosted a webinar on marketing attribution and performance measurements with the IFA. Get insider insights from fellow franchise leaders on marketing attribution and how they measure performance. Watch it here.


Welcome to LOCALACT 2.0

LOCALACT launched 2.0. The new site and brand identity highlights the incredibly powerful core offering of LOCALACT, designed to help multi-unit brands and franchise systems optimize their local marketing presence and activate business growth with our sophisticated technology. Learn more here.

The Google logo is seen on display at the company's headquarters October 18, 2007 in Mountain View, California.Google’s Latest On Cookies

Google recently shared insights into their cookie alternative tests. They shifted away from third-party cookie data to interest based audiences. Learn more about what they found here.





Bye-bye search engines – social media is taking over

Spocial media apps on a smartphone

Check out this interesting article from Marketing Tech News. Social media, specifically TikTok, is changing the way consumers are finding new brands.




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