Industry Roundup – April 2023
Here are the latest updates for the month of April:
Part 2: Generative Artificial Intelligence and How It Changes Content Strategies and Ad Creative
The second part of our conversation on Artificial Intelligence and how generative AI can aid in content strategies and in creating ad creative. Read it here.
IFA Webinar Recording
We are hosted a webinar on marketing attribution and performance measurements with the IFA. Get insider insights from fellow franchise leaders on marketing attribution and how they measure performance. Watch it here.
Welcome to LOCALACT 2.0
LOCALACT launched LOCALACT.com 2.0. The new site and brand identity highlights the incredibly powerful core offering of LOCALACT, designed to help multi-unit brands and franchise systems optimize their local marketing presence and activate business growth with our sophisticated technology. Learn more here.
Google’s Latest On Cookies
Google recently shared insights into their cookie alternative tests. They shifted away from third-party cookie data to interest based audiences. Learn more about what they found here.
Bye-bye search engines – social media is taking over
Check out this interesting article from Marketing Tech News. Social media, specifically TikTok, is changing the way consumers are finding new brands.
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