Industry Roundup – November 2023

Here are the latest updates for the month of November:

How a Digital Agency Can Help Your Franchise Marketing Team Leap (and Sleep) White Paper:

Learn more about how working with the right digital marketing agency can set your team and franchise system up for success. Drue Townsend breaks down effective initiatives so that your team will have more professional time for their other marketing and industry responsibilities, as well as, more personal time for important mental health needs such as exercise and sleep! Get Your Copy Here.


International Franchise Association Supplier Source Book

Unlock the full potential of your franchise with insights from Josh Allen, CFE‘s feature in the 2023 Supplier Source Book Toolkit by the International Franchise Association. Don’t miss out on the key opportunities to supercharge your demand generation! Learn more here.


Embrace the Holiday Season and Explore the Latest News Below!

2023 Holiday Shopping Predictions

SalesForce covers the 2023 holiday shopping season, emphasizing the shift towards prioritizing customer loyalty over acquiring new customers. Discover the way retailers are focusing on customer retention by understanding and meeting customer needs through the use of AI, automation, and personalized experiences. Read it here. 


How the Pandemic Changed Consumer Behavior

Understand the impact shift in consumer behavior from the COVID-19 pandemic. The National Retail Federation breaks it all down, from record spending levels to online shopping behaviors!  Learn more here.


Holiday Marketing Trends of 2023

WordStream discusses the four emerging themes in holiday marketing trends based on data from past holidays and insights from 2023. Along with how inflation will have an impact on some holiday spending! Read more here.


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