Join Location3 at IFA 2016
The Alamo and Riverwalk will be front and center as we set course for the 56th Annual International Franchise Association Convention in San Antonio, TX. Location3 will be exhibiting at IFA 2016 at Booth #528 on February 21st and 22nd. This marks the ninth consecutive year of our involvement with the annual convention as a dedicated IFA Supplier Forum Member. The annual IFA convention is one of our favorite events on the calendar, as each year gives us the opportunity to connect with clients and franchise marketers to discuss what they see happening in the year ahead.
Managing user experiences across multiple touch points has reached a nearly incomprehensible level of complexity. Localization has evolved even further into personalization. Understanding what motivates the individual consumer, connecting with them on a variety of devices and channels along their path to purchase takes “right place, right time, right message” to a whole new level. The target is ever-changing, which makes any digital marketer’s strategy and execution paramount in achieving best-in-class performance. Franchise systems have learned these lessons the hard way and continue to struggle to get it right!
Location3 has been focusing on this challenge for 16 years now and has gained invaluable insights across all industry verticals covered by the majority of franchise systems in existence. These lessons have been captured in our proprietary technology and approach to helping our franchise system partners achieve the results necessary to maintain a defensible competitive advantage. We are constantly evaluating our core service offerings like local listings management, local paid search, local SEO and franchisee paid search management to ensure we’re providing our franchise partners with the right combination of forward-thinking strategy, cutting-edge technology and the digital marketing experts who bring it all together.
If you are attending IFA 2016 in beautiful San Antonio next week, please stop by and see us at Booth 528. We will be launching our new LOCALACT platform at the convention and will be happy to provide a brief demo. We love talking about the future of digital marketing, and we love seeing old friends from past IFA conventions. We’ll see you next week in Texas!