Why Franchise Brands Need to Get on the Local Video Bandwagon

Local video marketing has often seemed out of reach for franchisees and small business owners who haven’t had the time or resources to produce a “professional” video. But as technology improves and we gain a better understanding of the contexts in which video performs best, the barrier to entry is lower than ever.

With just a smartphone and a script, you can start connecting and converting customers who overwhelmingly prefer to learn about a service or product through video compared text. In a recent post published via Forbes Agency Council, Location3 CEO Alex Porter shares why franchisees and SMBs need to be developing a local video marketing strategy along with a few tips for getting started. Here’s an excerpt from the post:

• It spurs action. Perhaps the biggest advantage of video marketing is its ability to inspire action. For example, a 2016 report by Wyzowl (email required) found that “77% of consumers say they’ve been convinced to buy a product or service after watching a video.”

Video does more than just drive online sales. It gets customers to physical locations, with almost 50% of internet users searching for product videos before visiting a store, according to a survey of 2,015 online respondents in the U.S., conducted by Google and Ipsos Connect.

Read the entire post for more tips on how to get your local video efforts off the ground.