Franchise Marketing Economics: How to Maximize Ad Spend in 2023

When reviewing data from most 2023 media forecasts from eMarketer and other similar research firms, there is a consensus that while advertising spend growth will continue in 2023, it’s likely to be at a slower pace than previous years. With the economic outlook featuring lots of uncertainty, many brands and marketers have signaled that there is a renewed focus on ensuring marketing budgets are spent more efficiently this year. Every dollar counts and the adage remains; never stop marketing. So how can franchisors adapt and maximize marketing ROI this year?

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