White Paper: Marketing Attribution: Models, Frameworks, and Methodology
February 21, 2023 | | Franchise Digital Marketing
Marketing Attribution: Models, Frameworks, and Methodology
Marketing attribution is the process of assigning credit to specific marketing channels and tactics for the conversions they generate. Read this white paper to learn more about the different models of marketing attribution, how to build the framework for implementing one, and how you can establish a methodology for implementing a data-driven attribution model that makes sense for your business.
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