BizReport: How to Improve Local Search Efforts

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What exactly is local search marketing, and how can local businesses use it to take on the big boys in their industries? Location3 President Alex Porter and Kristina Knight of BizReport recently discussed how brands and retailers can take full advantage of a comprehensive local SEO strategy to get customers in the door. Here’s an excerpt from the Q&A:

Kristina: “First, let’s discuss what local search is and why it’s important to brands and retailers”

Alex Porter, President, Location3: “Local search [is] any search performed which is aimed at locating within a specific geographic area. For example, if a user was looking for a dentist in her neighborhood and googled “dentist near me.”

While the concept of Search Engine Optimization (SEO) has been around for a while, the methods change all the time. In particular, when it comes to local search, it’s critical that brands and retailers are optimizing their web and mobile SEO strategies for customers who might be searching for their business or for similar keywords. With all of the technology we currently have in 2017, including Google Maps, local competition is even stronger than ever, and if you’re not on top of your rankings, you can bet your competitors will be.”

The full interview can be found here.

 

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