We’re thrilled to announce that Location3 has been officially certified as a Preferred Facebook Marketing Partner, in conjunction with the new Facebook Marketing Partners for Agencies program that launched June 25th. With the Preferred […]

  We’ve long known that last-click attribution is a flawed model. It ignores the nuances of the customer journey, where consumers interact with brands and products at multiple touchpoints on their way to converting. Perhaps […]

  Facebook recently announced it’s updating its user interface for creating and managing ads to improve workflow efficiency for its users. Starting today, the social media giant is combining Power Editor and Ads Manager into […]

  In working with franchise systems across a variety of verticals, we get a lot of questions on if it’s better to boost organic Facebook post content or run Facebook ad campaigns. Firstly, I’d like […]

  Mark Zuckerberg posted Thursday that Facebook is once again shifting how users will see organic content posted by publishers and brands. Facebook will, in essence, deprioritize organic content posted by publishers and brands in the […]

  When it comes to social media marketing, marketers can get too consumed with the latest memes or aiming to be the next viral sensation. But there’s much more to social media marketing, says Location3 […]