Are Your Sites ADA Compliant?  The Americans with Disabilities Act (ADA) celebrated its 31st anniversary this week – are your websites accessible? ADA protections to provide reasonable accommodation extend to websites! Beyond the desire to be more inclusive (or […]

  Next in our Moving Forward 2021 series, our Business Development Manager, Julie Whitney, spoke with franchise marketing executives to see how digital factored into marketing success during the pandemic. Learn more about how our friends […]

  Franchise Activation Conference 2020 – Session Recordings Now Available!  All sessions of the first Franchise Activation Conference are now available on YouTube! This virtual event, sponsored by LOCALACT, our franchise marketing platform, was produced with help […]

  Franchise Activation Conference  Yesterday, LOCALACT wrapped the final day of the first ever Franchise Activation Conference, co-hosted by Google and the International Franchise Association (IFA). The event featured two days of quality, relevant content for franchises, with informative and engaging […]

  Facebook’s Conversions API: Start Now!  With changes to consumer privacy law (and ergo web development), advertisers will need to use new tools in order to bring consumers the personalized ads that they prefer. Facebook’s Conversions API is the […]

  The digital consumer demands both privacy and personalization, and Facebook’s Conversions API (CAPI) is the new tool that seeks to help advertisers strike the balance.  With an end to browser cookies in sight, among other significant changes in advertising data-usage – from iOS […]