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Moving Forward in 2021: Digital Presence

  Next in our Moving Forward 2021 series, our Business Development Manager, Julie Whitney, spoke with franchise marketing executives to see how digital factored into marketing success during the pandemic. Learn more about how our friends […]

Digital Recap: Watch the Franchise Activation Conference Now!

  Franchise Activation Conference 2020 – Session Recordings Now Available!  All sessions of the first Franchise Activation Conference are now available on YouTube! This virtual event, sponsored by LOCALACT, our franchise marketing platform, was produced with help […]

Digital Recap: Google Updates – Present & Future

  Franchise Activation Conference  Yesterday, LOCALACT wrapped the final day of the first ever Franchise Activation Conference, co-hosted by Google and the International Franchise Association (IFA). The event featured two days of quality, relevant content for franchises, with informative and engaging […]

Digital Recap: Better Understand Facebook’s CAPI

  Facebook’s Conversions API: Start Now!  With changes to consumer privacy law (and ergo web development), advertisers will need to use new tools in order to bring consumers the personalized ads that they prefer. Facebook’s Conversions API is the […]

Facebook’s Conversions API: Get Started Now

  The digital consumer demands both privacy and personalization, and Facebook’s Conversions API (CAPI) is the new tool that seeks to help advertisers strike the balance.  With an end to browser cookies in sight, among other significant changes in advertising data-usage – from iOS […]

Digital Recap: Your Source for Industry News

  DOJ Files Suit Against Google  On Tuesday, the Department of Justice filed its long-anticipated antitrust lawsuit against Google. In his article for the New York Times, Steve Lohr provides a breakdown of the government ‘s accusations against the […]