Third-party cookies are going away, and that’s big news for the digital advertising industry. Why? Cookies have been instrumental in allowing advertisers to better understand users and (surprise!) deliver the most relevant ad to an audience most likely […]

  Facebook has dominated headlines over the past week since a coalition of civil rights groups, including the NAACP and Anti-Defamation League, launched the #StopHateForProfit campaign on June 17th to protest deficiencies in Facebook’s content and advertising policies. The campaign […]

  Don’t Dismiss the Potential of Connected TV Increased video streaming across Connected TV (CTV) and other Over The Top (OTT) devices is a trend that brands can’t afford to miss. CTV offers expanded reach, […]

  We’re thrilled to announce that Location3 has been officially certified as a Preferred Facebook Marketing Partner, in conjunction with the new Facebook Marketing Partners for Agencies program that launched June 25th. With the Preferred […]

  We’ve long known that last-click attribution is a flawed model. It ignores the nuances of the customer journey, where consumers interact with brands and products at multiple touchpoints on their way to converting. Perhaps […]

  Facebook recently announced it’s updating its user interface for creating and managing ads to improve workflow efficiency for its users. Starting today, the social media giant is combining Power Editor and Ads Manager into […]