Digital Shoptalk Podcast: 2017 Local Search Ranking Factors
For the seventh straight year, Location3 was asked to take part in the Local Search Rankings Factors – an annual review of what Google and other search engines prioritize when ranking information for local businesses and franchises. Location3 Head of Local Search Nick Neels contributed his research and insight to the 2017 version of the study, headed for the first time by Darren Shaw of Whitespark. Neels takes a closer look at the local search landscape with Alex Porter in the April edition of Digital Shoptalk. Other topics of discussion include how header bidding is shaking up programmatic advertising and the rollout of Google Optimize!
If you have any questions or comments, tweet @Location3 using the hashtag, #DigitalShoptalk, or tweet directly to @porter32 and @NickNeels.