Industry Roundup: June 2021

Join Our Team 

Location3 is growing! You know us as the digital marketing agency that delivers results for franchise and multi-location businesses – but are you aware of the variety of career paths available within our digital agency? We’re seeking the best and brightest – data geeks, creative thinkers and digital enthusiasts need apply! 

We’re currently hiring Interns, Customer Support, Sales, Data Analysts, Paid Search & Social, AR/AP Specialists, and more! Find current job postings and apply here. 

Get a sense of remote work life with Location3 from the POV of our Senior Project Manager, Lindsay Testai. 

Find out why the best candidates choose Location3, from Built In Colorado’s interview with Senior Account Manager, Chris Schedler. 

Google I/O Recap 

“Google continues to bring to the table a focus on the user, and the updates this year reflect the changing attitude towards technology as well as a need to simplify our lives.” CEO Alex Porter reflects on the exciting updates presented at this year’s Google I/O. Learn more about Google’s new privacy dashboard, personalization updates, and the push to rethink technology to be more inclusive. Read more. 

New Timeline for Google Third-Party Cookie Deprecation 

Google announced a new timeline to phase-out third party cookies, citing the need to move at a responsible pace to allow for public discussion, engagement with regulators, and migration of services for publishers and advertisers. The deadline is now set to mid-2023. The announcement is generating a lot of buzz in the industry, but ultimately, for advertisers, it means more time to strategize and find technology solutions for the changes. Find an outline of what’s ahead from Seach Engine Land’s Carolyn Lyden. 

Google Search Updates 

In late July, advertisers will no longer be able to create new broad match modifier (BMM) keywords. Existing BMM keywords will still serve, and advertisers can still edit attributes of their BMM keywords, like status or bid. But editing keyword text will require changing the keyword to phrase match. For more information and recommendations on transitioning your keywords, see George Nguyen’s article for Search Engine Land. 

Why all the updates? In his recent daily brief, George Nguyen recaps the latest updates from Google: June core update, page experience update, a two-part spam update, and another core update in July. While delays are likely the major culprit for the rapid-fire release schedule – it’s important to note that the multiple updates can make it challenging for SEOs to pinpoint the cause of site ranking fluctuations.  

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