Location3 Hosts IFA’s Wednesday Wise Webinar

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The Right Media Mix for Your Franchise

Last week, Location3 had the privilege to host the International Franchise Association’s (IFA) Wednesday Wise Webinar. Our CEO and top franchise strategists were joined by our partner brand, Wild Birds Unlimited, to discuss how to drive revenue with the right media channels for your franchise.

The 2021 Franchise Economic Report released in Q1 by the IFA signaled the potential for franchises to generate strong growth this year as we emerge from the pandemic. As the economy begins to shift into growth mode, and consumers increase spending, it’s imperative for franchisees to create local marketing and media programs to capture the coming increase in customer volume. This webinar will feature a guest panel of local marketing experts discussing how to best approach building a media mix for franchisees, to maximize return on local marketing spend while measuring performance effectively.

Key takeaways include:

  • How to select the right media channels for your franchise
  • Supplementing national advertising with direct-response local media
  • How to measure success beyond traditional metrics
  • Tips for testing, learning and optimization