How to Maximize Online Data For Offline Sales This Holiday Season
It’s often overlooked how efficient digital marketing is for driving customers into brick-and-mortar stores. This fact is especially important for retailers as we enter the holiday shopping frenzy, when mobile devices are responsible for 49 percent of holiday brick-and-mortar store visits. That’s a substantial number, and as Location3 CEO Alex Porter notes in his post on Total Retail, your online marketing strategies are more closely tied than ever with brick-and-mortar sales. Here’s an excerpt from the post.
“Most mobile-related shopping searches are done by consumers researching information about a physical store, including location, directions and hours. In fact, mobile shopping-related searches increased 120 percent in the last year. With this growth in mind, retailers are realizing that mobile plays a critical role in driving online shoppers in-store.”
For more in-depth analysis on how online data can be used to drive in-store sales, including getting the most from your local user data, the entire post can be read here.