Monthly Industry Roundup: April 2020

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Marketing Beyond COVID-19: How To Adapt to New Consumer Behavior

As the COVID-19 pandemic continues to evolve, it’s estimated that roughly 25% of the world’s entire population is (or has been) on lockdown, disrupting the daily lives and routines of billions of people in unprecedented ways. Countless businesses and, in some cases, entire industries are experiencing significant profit losses and dramatic shifts in how they operate as the pandemic continues to run its course. While current data models indicate global society will eventually return to a more normal state, it’s important to now consider what that new “normal” will look like for businesses seeking to both recoup some of the losses they’ve experienced and create growth in an undoubtedly different economy.

Read the full piece here.

Google Shopping Now Offering Free Product Listings

Google has announced in a blog post that organic product listings will be included in its U.S. Shopping search results starting the week of April 27th. Just as Google doesn’t charge sites to be part of the Google Search index, listings for participating retailers are eligible to appear in these results at no cost to them.

Find out more about how this will impact search results.

The Drum Awards 2020: Location3 Recognized for Work on Behalf of UFC GYM

Location3 and client partner UFC GYM are honored to be among the brands that have made the shortlist of The Drum Marketing Awards USA 2020 (Media Planning & Buying Strategy)! These awards recognize the best in the business and this year’s judging panel saw experts from brands including Disney, Nutrafo, PepsiCo, Diageo, Johnson & Johnson, Ferrara Candy Company, GSK, Mailchimp, Expedia, IBM, Apple, HP, BMW and Coty finalize the shortlist. Award winners will be announced on April 30th during a virtual event hosted by The Drum.

See the complete list of U.S. finalists for The Drum Awards 2020.

1851 Magazine: Franchise Marketing Webinar featuring Location3

Location3’s Senior Director of Marketing, Josh Allen, had the chance to sit down with a few other franchise marketing experts recently, and discuss how the economic impact of COVID-19 is shaping the way franchises do business in 2020 and beyond. Watch the full webinar now:

Foursquare & Factual Merge To Form Location Data Powerhouse

Foursquare and Factual, two location data power houses, have joined forces this week. Bringing together a wealth of data intelligence from both organizations, the merger establishes Foursquare as the “#1 independent leader in location-based technology and data for global brands, advertisers, publishers, and agencies.”

Location data and location technology have become essential for day-to-day business operations. Bringing these two companies together will open up unmatched reach and scale with access to more 500 million devices worldwide, 25 million opted-in and always on users, and over 105 million points of interest across 190 countries.

Learn more about what this means for brick-and-mortar businesses.

 

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