Posts

Doing it Right: Influencer Outreach for Travel Brands

On paper, an influencer outreach program for a travel brand is easy money: spend a…

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Marketing Realities in an Election Year

Unless your key markets are in states with an early caucus or primary, you may…

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Google Ends Right-Side Ads: What About Organic?

By now you’ve probably heard the major change Google announced earlier this week. It eliminated…

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Google Ends Right-Side Ads: Local Listing Perspective

Google’s latest SERP update has reduced the overall real estate available to brands and advertisers.…

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Google Ends Right-Side Ads: PPC Perspective

In a potential industry-changing move, Google has decided to stop serving ads on the right…

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Google Eliminates Right-Rail Search Results

This is all quite new to us, and it will take some time to see…

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