RetailDive: How HoneyBaked Ham Drove 15,317 Transactions Via Paid Search
During the 2016 holiday season, Location3 and HoneyBaked Ham teamed up for a paid search campaign that sought to increase sales during the food retailer’s peak season.
“The goal of the campaign was to easily connect the dots for users, highlighting HoneyBaked Ham as the preferred and accessible choice for the season,” said Location3 Director of Marketing Josh Allen.
Through local search marketing tactics, the Location3 team was able to help HoneyBaked Ham franchises see a 447 percent return on investment. The campaign was recently featured in Retail Dive. Here’s an excerpt from the article.
“The goal for brands should be for their paid advertising, landing pages, websites and local business listings to line up with what consumers are actually looking for — they’re raising their hand, asking for help, and the brand to offer a relevant solution will be the one to drive them to purchase.”
For more details on the campaign strategy, the rest of the article can be read here.
Further details can also be read here.
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