paid search
Competitor Keyword Bidding On Trial
How much is your brand worth? When it comes to Google Ads, it’s not necessarily…
Digital Marketing News: Amazon Gaining on Google?
We’re collecting a host of links, videos, and assorted analysis on the ever-changing world of…
Digital Marketing News: Paid Search Dominates Digital Ad Spend
We’re collecting a host of links, videos, and assorted analysis on the ever-changing world of…
Expanding Your Keyword List For Maximum Paid Search Efficiency
Keywords 101: Keywords are phrases people use when searching for information on the web. In…
LinkedIn Profile Targeting Shows Promise for Microsoft Ads
When Microsoft finalized its $26.2 billion acquisition of LinkedIn at the end of 2016, it…
Maximize Customers By Integrating Search and Social Advertising
We’ve long known that last-click attribution is a flawed model. It ignores the nuances of…
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