Web analytics refers to the measurement and analysis of user behavior to your website. The data that is collected through this practice is used to understand how users are interacting with your site and how these interactions can be improved.
A successful web analytics strategy does more than simply record statistics. It provides context for the data it gathers, identifies metrics that are driving performance, and directs action for stakeholders and potential customers alike. With the wealth of information now at the world’s fingertips, business professionals in nearly every industry are leaning on data. That’s because a healthy analytics environment produces empirical evidence that can inform and guide important business decisions.
Web analytics and business intelligence services use an assortment of strategies and tools to improve the functionality and performance of your website in order to drive customers to your brick-and-mortar locations. Learn more about Location3’s strategic approach to web analytics and business intelligence below.
Data Intelligence & Reporting
Landing Page Testing
We use advanced testing technology to eliminate guesswork and reveal actual performance on landing page designs. We recreate and retest these designs to ensure the most efficient and productive environments are identified and implemented.
Conversion Funnel Analysis
Our systematic approach to improving site performance identifies key performance indicators and removes any barriers in your site’s conversion funnel.
We customize each study to find out how experienced the user is with your brand, how they interact with your website, and what motivated them to visit your website. This analysis identifies nuances in your audience and supports improvements in site design.
The Website Usability Study records survey responses from internal stakeholders, test responses from onsite participants, and user personas to produce a final report with informed action recommendations.
Google Analytics Certified Partners
Our decade-plus of experience with data analytics has qualified Location3 as an official Google Services Partner. You can be confident that our strategies are rooted in knowledge and previous success.
As your data management partner, we help you decipher the story being told by the data itself, using cutting-edge technology so that you have the information you need to make informed business decisions.