A successful web analytics strategy does more than simply record statistics. It provides context for the data it gathers, identifies metrics that are driving performance, and directs action for stakeholders and potential customers alike. With the wealth of information now at the world’s fingertips, business professionals in nearly every industry are leaning on data. That’s because a healthy analytics environment produces empirical evidence that can inform and guide important business decisions.
Web analytics and business intelligence services use an assortment of strategies and tools to improve the functionality and performance of your website in order to drive customers to your brick-and-mortar locations. Learn more about Location3’s strategic approach to web analytics and business intelligence below.
We use advanced testing technology to eliminate guesswork and reveal actual performance on landing page designs. We recreate and retest these designs to ensure the most efficient and productive environments are identified and implemented.
Our systematic approach to improving site performance identifies key performance indicators and removes any barriers in your site’s conversion funnel.
We customize each study to find out how experienced the user is with your brand, how they interact with your website, and what motivated them to visit your website. This analysis identifies nuances in your audience and supports improvements in site design.
The Website Usability Study records survey responses from internal stakeholders, test responses from onsite participants, and user personas to produce a final report with informed action recommendations.
Our decade-plus of experience with data analytics has qualified Location3 as an official Google Services Partner. You can be confident that our strategies are rooted in knowledge and previous success.
As your data management partner, we help you decipher the story being told by the data itself, using cutting-edge technology so that you have the information you need to make informed business decisions.
After skipping our August episode in lieu of launching Location3’s new local digital marketing platform, LOCALACT, we’re back on Digital Shoptalk examining the recent news regarding Apple’s inclusion of “intelligent tracking prevention” in its iOS11 […]
Let’s start with something obvious: In terms of data-driven decision making, the biggest issues facing marketers (and brands, in general) are not related to the accessible volume of data-points, but rather the assorted selection of […]
I spent the last couple of days floating through a Googly haze at the 2015 Google Analytics Summit in San Francisco, eating the vegan gluten-free box lunch, catering and listening to the wait staff complain […]
If you are interested in speaking with Location3 about an upcoming project, there are a number of ways we can make that happen. Filling out the form would help us get the right person in touch with you, or you could give us a call.
By clicking “Get Started”, you confirm that you have read and understand our Privacy Policy.
By clicking “Get Started”, you confirm that you have read and understand our Privacy Policy.
