A successful web analytics strategy does more than simply record statistics. It provides context for the data it gathers, identifies metrics that are driving performance, and directs action for stakeholders and potential customers alike. With the wealth of information now at the world’s fingertips, business professionals in nearly every industry are leaning on data. That’s because a healthy analytics environment produces empirical evidence that can inform and guide important business decisions.
Web analytics and business intelligence services use an assortment of strategies and tools to improve the functionality and performance of your website in order to drive customers to your brick-and-mortar locations. Learn more about Location3’s strategic approach to web analytics and business intelligence below.
We use advanced testing technology to eliminate guesswork and reveal actual performance on landing page designs. We recreate and retest these designs to ensure the most efficient and productive environments are identified and implemented.
Our systematic approach to improving site performance identifies key performance indicators and removes any barriers in your site’s conversion funnel.
We customize each study to find out how experienced the user is with your brand, how they interact with your website, and what motivated them to visit your website. This analysis identifies nuances in your audience and supports improvements in site design.
The Website Usability Study records survey responses from internal stakeholders, test responses from onsite participants, and user personas to produce a final report with informed action recommendations.
Our decade-plus of experience with data analytics has qualified Location3 as an official Google Services Partner. You can be confident that our strategies are rooted in knowledge and previous success.
As your data management partner, we help you decipher the story being told by the data itself, using cutting-edge technology so that you have the information you need to make informed business decisions.
In case you missed it, MarTech made its virtual conference free for everyone this year – and all sessions are available on demand with your free registration! Location3 took full advantage. Here’s a recap of a few of the sessions we attended. Keynote– Getting Traction from […]
After skipping our August episode in lieu of launching Location3’s new local digital marketing platform, LOCALACT, we’re back on Digital Shoptalk examining the recent news regarding Apple’s inclusion of “intelligent tracking prevention” in its iOS11 […]
Let’s start with something obvious: In terms of data-driven decision making, the biggest issues facing marketers (and brands, in general) are not related to the accessible volume of data-points, but rather the assorted selection of […]
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