Resources

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Franchise marketing and technology are intertwined and rapidly changing. Our experts offer insights on ways to approach your business and how your franchisees need to approach theirs.

Getting our thoughts... on paper.

From ideas to infographs, franchise marketing expertise ready to be shared.

White Paper

White Paper: Evolving Search Strategy for Multi-Location Brands in the AI & Zero-Click Era

Between August and October 2025, Google’s evolution of AI Mode, enhanced by Gemini 2.5, and the rollout of AI…

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Blog

Our most recent blogs share ideas and insights from our marketing experts.

Google Announces End of Local Services Ads Dashboard

Google has officially announced that they are folding the popular…

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Google LSA Updates to Message Lead Callbacks

Google is changing how phone-based follow-up works for message leads…

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Google Announces Changes to tCPA and tROAS Bidding

Google Ads has always required a balance between automation and…

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Press

Making headlines for all the right reasons.

Introducing LocalScore in LOCALACT

In November 2025, we launched Local Google Analytics 4 (GA4) reporting inside LOCALACT to give…

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Location3 Appoints Michele Crowley as Chief Growth & Strategy Officer

We’re thrilled to announce the appointment of Michele Crowley as Location3’s new Chief Growth &…

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Location3 Launches Local Google Analytics 4 in LOCALACT

We’ve always believed that powerful marketing starts with powerful data. Today, we’re taking that belief…

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Research

Our deep dive into all things franchise marketing.

FASTSIGNS maximizes local advertising efficiency with SA360 Data Driven Attribution fueled Auction-Time Bidding Strategies

[embeddoc url=”https://location3.com/wp-content/uploads/2022/02/FASTSIGNS-SA360-Auction-time-Case-Study.pdf”]

ACE Hardware grows Omnichannel revenues with LIA ‘Store Pickup’ strategy developed by Location3

[embeddoc url=”https://location3.com/wp-content/uploads/2021/08/ACE-LIA-Case-Study-1.pdf”]

Google Case Study: Improving Account Performance by Auto-Applying Recommendations

Google Ads featured Location3 in a…

Online shopping

LOCALACT Annual Marketing Survey

DIGITAL MARKETING WHITE PAPER LOCALACT Annual…

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