IFA 2022 Marketing, Development, & Technology Toolkit

Why Local Video Ads Need to Be in Your Franchise Media Mix

By Alex Porter, CEO

As the U.S. video market continues to significantly expand ($167 billion by 2025), the time is now for franchisors and franchisees to identify where video fits in their media mix and marketing strategy. You don’t need Super Bowl-sized ad budgets to be effective, you only need a focused strategy for success.

Read Porter’s article for insights on channel selection, video creative, and YouTube advertising.

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