IFA 2023 Marketing, Development, & Technology Toolkit


Unlocking Success: A Guide to Developing an Integrated Marketing Strategy for Franchisors

By: Joshua Allen, V.P. of Marketing & Certified Franchise Executive

In today’s rapidly evolving business and technology landscape, franchisors are faced with the challenge of breaking down barriers in marketing tactics to develop a sophisticated, integrated marketing strategy that maximizes data usage, leverages the right technology, optimizes media planning, and aligns brand strategy with local franchisee marketing. By better understanding and adapting to the growing complexities of the customer journey, franchisors can drive more brand and market awareness, acquire new customers, and boost bottom-line revenue.

Read Josh Allen’s featured article in the 2023 Marketing, Development and Technology Toolkit (published by the International Franchise Association) for insights on how to develop a better strategic marketing roadmap.

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