Introducing LocalScore in LOCALACT

In November 2025, we launched Local Google Analytics 4 (GA4) reporting inside LOCALACT to give franchise owners clear visibility into how customers find them online. With access to accurate, location-level analytics tied directly to customer acquisition, franchisees instantly gained a deeper understanding of how their local marketing performs across search, ads, and web activity.

Today, we are taking the next major step forward with the release of LocalScore. This new feature transforms visibility into action by providing franchise owners with a clear, data-informed roadmap to improve both paid and non-paid performance and generate more leads, customers, sales, and revenue. LocalScore evaluates each location across three core components that determine how discoverable and competitive a business is online:

· Presence
How well your location is represented online. This includes your Google Business Profile, local listings accuracy, local page experience, and signals that ensure customers can find you when they search.

· Performance
How effectively your local digital marketing drives results. This includes website traffic, search visibility, paid media performance, and conversion behavior tied directly to customer acquisition.

· Engagement
How customers interact with your brand across channels. This includes calls, directions, form fills, web interactions, and other signals that demonstrate real customer interest.

Together, these components generate a single, intuitive score that shows the overall health of your local digital footprint and highlights exactly where improvements can be made.

“LocalScore adds a layer of intelligence that franchise owners have never had access to before,” said Alex Porter, CEO. “Our Local GA4 reporting gave them clarity. LocalScore gives them direction. This powerful new feature identifies the specific actions that lead to stronger visibility, higher quality engagement, and better customer conversion outcomes. We believe every franchise owner deserves clarity on how to grow and the confidence to act on it, and LocalScore delivers exactly that.”

Explore the full framework and see how LocalScore works here. LocalScore is live now for all LOCALACT users and franchise owners can log in today to see their own LocalScore.

Experience LocalScore in LOCALACT

Learn how LocalScore works in turning visibility into action for every business owner.

Contact us today to request your demo!