Location3 Launches Local Google Analytics 4 in LOCALACT

We’ve always believed that powerful marketing starts with powerful data. Today, we’re taking that belief even further with the launch of Google Analytics 4 (GA4) location-level insights and reporting inside LOCALACT, giving franchisees and local business owners an entirely new level of visibility into how consumers are finding and engaging with them online, and converting into customers. With this launch, LOCALACT users will gain access to four comprehensive GA4 reporting views: Key Events, Top Sources, Demographics, and Acquisition. Each view provides actionable insights designed to help business owners make smarter marketing decisions that drive real-world revenue.

• Key Events: Track the customer actions that matter most, such as calls, form fills, bookings, and orders, as these are critical interactions that directly impact sales.
• Top Sources: Identify which digital channels drive the most valuable engagement and conversions, from Google Search and Meta to YouTube and direct website visits.
• Acquisition: See how customers discovered your business and what journey they took from first interaction to conversion.
• Demographics (coming in 2026): Understand who your customers are, including age, gender, and geography, so you can target your most responsive audiences.

By connecting digital engagement data to measurable customer actions, LOCALACT enables franchisees and local operators to make data-driven decisions that improve marketing performance and drive sustainable growth.

“We built LOCALACT to give franchise systems and multi-unit businesses the tools they need to connect national strategy with local activation,” said Alex Porter, CEO of Location3. “With local GA4 reporting, franchisees can see an objective measure of how customers are finding their business online, helping them understand where they’re strong, where they can improve, and how their marketing is truly performing at the local level.”

This launch represents a major step forward in measurement transparency, aligning local marketing data with brand-wide performance to create a unified view of success across every market and every location.

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