White Paper: Preparing for a Privacy-Focused World
Privacy is becoming an increasing focus not only for consumers but also for digital marketers. Tech giants such as Apple and Google have recently taken firm positions on privacy with decisions to remove tracking from their platforms – Apple with their iOS 14.5 IDFA update in April 2021 and Google with their decision to deprecate third-party cookies from their Chrome browser in 2023. Safari and Firefox have already eliminated third-party cookies from their browsers. On top of this, regulations such as GDPR and CCPA indicate that the writing is truly on the wall when it comes to the direction things are headed in terms of privacy.
As a brand whose business growth depends on digital advertising, you may have some trepidation around all these changes. Location3 is here to help you navigate these turbulent times with solutions that are grounded in a deep understanding of what the future of digital marketing looks like in a privacy-centric world.
Download our latest white paper, authored by Vera Shafiq (Location3’s Senior Director of Digital Strategy), to learn more.