How Franchise Brands Can Drive More In-Store Revenue From Holiday Shoppers

Our focus on local search marketing campaigns for franchise brands this holiday season continues with a post from Location3 CEO Alex Porter via Forbes. As Porter notes, “local store marketing is not a new concept”.  But as user search behavior increasingly leans toward high-intent local searches for products and services, hyper-local paid search strategies become more important and profitable for franchise locations. Here is an excerpt from the post:

“Targeting and marketing to online customers based on their location, while strategically leveraging qualifying keywords and ad copy in paid campaigns, can help franchises and brands better connect with prospective customers and ultimately drive them toward one of their business locations to make a purchase.”

For further analysis and tips for connecting with potential customers in your area, the entire post can be read here.