IFA 2024 Supplier Source Toolkit

In today’s competitive landscape, demand generation has become a critical strategy for franchisors and franchisees looking to drive revenue growth. Unlike traditional marketing, which often focuses solely on sales, demand generation encompasses a holistic approach to attract, engage, and convert new customers. By leveraging digital media channels, franchisors can cultivate meaningful connections with their target audiences and create opportunities for long-term success. Here are a few tips for developing an effective demand generation program and actionable tactics you can being implementing today.

Our Location3 feature in the IFA 2024 Supplier Source Toolkit, authored by Joshua Allen ( V.P of Marketing & Sales), examines how franchisors can develop demand generation media programs to fuel performance of hyper-local franchisee marketing campaigns and deliver increases in customer acquisition and revenue.

Originally published by the International Franchise Association, download your free copy here.