Andrew Beckman on SEL: Managed Strategy vs. Automation
Location3 Chairman Andrew Beckman recently offered his expertise to Search Engine Land, where he analyzed the benefits and drawbacks of automated software from a local SEO perspective:
“Brand marketers are also realizing that using a SaaS platform requires that they must also budget the human resources to not only manage the platform on a day-to-day basis, but to also consider the various other organic ranking attributes that are needed for a successful SEO program.”
To read the entire column, head over to Search Engine Land, and let us know what you think in the comments.