Alex Porter
How to Dominate Branded Search Strategy in 2020
In the first two parts (read Part 1 and Part 2) of our 3-part series…
Why Should I Buy My Brand Keywords?
In Part 1 of our 3-part series on brand search strategy, we examined the legal…
Competitor Keyword Bidding On Trial
How much is your brand worth? When it comes to Google Ads, it’s not necessarily…
How to Optimize for Seasonality in Paid Search Campaigns
Understanding when seasonality will affect your paid search campaigns is crucial to planning and executing…
Alex Porter: CFE, Certified Franchise Executive
What Is A CFE? You might be asking, “What is a CFE?” The Institute of…
WWD: Boosting In-Store Traffic With Local Search
Online shopping is undoubtedly a gigantic business, but did you know only 51 percent of…