Search Engine Optimization

Penguin 4.0 Rolling Out Now

After almost two years, Google today announced on their webmaster blog that they are rolling…

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Andrew Beckman on SEL: Managed Strategy vs. Automation

Location3 Chairman Andrew Beckman recently offered his expertise to Search Engine Land, where he analyzed the benefits…

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Optimizing Your Hotel Images for Local SEO

Recently, Mike Blumenthal wrote a blog titled, “Google’s Local Image Photos – Let’s Link Anywhere…

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Andrew Beckman on SEJ: Local SEO for CPG Brands

Location3’s Chairman, Andrew Beckman, is passionate about search engine marketing and SEO, in particular. As…

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Google’s Immersive Search is Expanding

By now we all know that Google’s ultimate goal is to deliver users the most…

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Doing it Right: Influencer Outreach for Travel Brands

On paper, an influencer outreach program for a travel brand is easy money: spend a…

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