Andrew Beckman on SEJ: Local SEO for CPG Brands
Location3’s Chairman, Andrew Beckman, is passionate about search engine marketing and SEO, in particular. As a regular contributor to Search Engine Journal, he recently examined opportunities for Consumer Packaged Goods brands to improve their organic ranking and search marketing ROI:
“Consumer Packaged Goods have the same goal as retail stores, which is to drive sales from consumers walking into a store to purchase products. From a Search Engine Result Page (SERP) analysis, when a consumer is searching for a specific product by brand there are inconsistencies within the local pack appearance.”
To read the full piece, head over to Search Engine Journal, and let us know what you think in the comments.