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Top 8 Marketing Measurement Mistakes
MEASURING MARKETING IS EASIER SAID THAN DONE Measuring your marketing sounds easy enough, and everyone…
Marketing Attribution: Data-Driven Model Methodology
In the final installment of our three-part blog series on marketing attribution, our goal…
Marketing Attribution: Building a Framework
In the first part of our blog series focused on marketing attribution, we highlighted some…
Marketing Attribution Models
While marketing attribution has evolved significantly over the past five years, many brands and marketers…
Webinar: Preparing for a Privacy-Focused World
The Most Important Topic in Franchise Marketing Location3’s Vera Shafiq recently hosted an International Franchise…
MarTech Conference Recap
In case you missed it, MarTech made its virtual conference free for everyone this year – and all sessions are available on demand…
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