The Case for Connected TV – Infographic
During the first quarter of 2019, Nielsen released data that showed Adults 18-49 were spending more than 1 hour per day consuming content on Connected TV devices. Additional data indicates that approximately 25% of all households will be traditional television cord-cutters by 2022. For marketers, the message is clear: it’s time to get serious about including Connected TV in your media mix in 2020 and beyond.
(Note: you can also download a PDF version at the end of this page)