Industry Roundup: April 2022
Spread the word: Location3 is looking for great people to join our growing team. We currently have several new openings, including Project Coordinator, Account Coordinator, and Paid Search Marketing Manager.
We work hard to deliver outstanding marketing and advertising results for our clients, and we also know that employee wellbeing is key to top-notch performance. Location3 offers unlimited PTO, plus every other Friday off work (Fri-YAY!). We engage our employees with group outings and team events, professional development, 401(k) + matching, great health insurance with vision and dental, and a wellness stipend. Community, team building, and a healthy work-life balance are important to us. Join our team!
The Importance of Local Search Ads for Franchises
Cohesive Local and National Search initiatives are key for franchise brands. In fact, we find that Search advertising for franchises works best when Local programs are operated in tandem with National efforts. This generates better performance and eliminates the threat of auction competition from Local-level campaigns. When we look at data from a 6,000+ location franchise running both National and Local Search campaigns, greater efficiencies and higher conversion rates are observed from the Local campaigns. Find case study results here.
Evolution of Video
Brand marketers take note: online video watch time per day has increased by 34% over the past two years, while linear (traditional) television watch time has fallen by 5%. Online video is clearly a key place for brands to expand awareness and grow their customer base – plus, it provides significantly higher quality data to help inform your strategy. Google encourages marketing teams to consider three measurement principles to guide online video strategy:
- Capture holistic omnichannel sales.
- Account for long-term impact.
- Adopt a nimble test-and-learn ethos.
ABCDs of Video Marketing
Are your video ads grabbing viewers’ attention? Online video ads have the power to drive results for your brand, and thoughtful creative planning can help your ads do more. Learn more about the ABCDs of video marketing – Attention, Branding, Connection, Direction – and how to apply these principles to your ad creative with Google’s helpful guide.
IFA Labor Challenges Report
The International Franchise Association (IFA) and FRANdata released an inaugural study about the impact of labor shortages on franchises. Results show that the number one challenge facing businesses is the availability of qualified labor – but franchisors are already implementing innovative strategies to meet the challenge. Learn more about the franchise industry response and ideas your fellow franchisors are putting into practice in the IFA’s report.
Entrepreneur released its list of top new and emerging franchises. Congratulations to all the brands that made the list!
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