Monthly Industry Roundup: June 2020

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The Facebook Ad Boycott: What You Need To Know

Facebook has dominated headlines over the past week since a coalition of civil rights groups, including the NAACP and Anti-Defamation League, launched the #StopHateForProfit campaign on June 17th to protest deficiencies in Facebook’s content and advertising policies. The campaign decries the policies they say have amplified hate speech, misinformation and fake news, and have led to the incitement of violence and voter suppression.  The focus of the campaign has been to encourage businesses to stop Facebook advertising campaigns for the month of July and provide a list of recommended steps they hope Facebook will implement in the coming weeks and months.  

This issue is top of mind for our team at Location3 for myriad reasons. For more details on what has developed over the past week, as well as our perspective on this issue, please read our recent blog post.[/vc_column_text][vc_single_image image=”36895″ img_size=”large” alignment=”center”][vc_column_text]

Built In Colorado: Live Your Best Remote Work Life feat. Location3

Location3’s Director of Marketing Technology, Jim Halligan has worked remotely for five years. He shares his advice on creating work-life boundaries, meditation, and doubling down on communication efforts.

Read his thoughts in full, posted originally by Built In Colorado.[/vc_column_text][vc_single_image image=”36920″ img_size=”large” alignment=”center”][vc_column_text]

7.4 Million New Digital Buyers Expected

A considerable emerging trend resulting from store closures during the pandemic is the growing shift to ecommerce. In a recent article for eMarketer, Cindy Liu examines key changes in consumer habits by analyzing surveys conducted by Salesforce and First Insight. Her estimation is that this year, more than 204 million people ages 14+ will make an online purchase.

Learn more by reading Liu’s article, “We Expect 704 Million New Digital Buyers in 2020 as Pandemic Alters Behaviors.”[/vc_column_text][vc_single_image image=”36921″ img_size=”full” alignment=”center”][vc_column_text]

Location3 Gives Back

As an organization, we have felt a deep call to listen, learn and understand the role that systemic oppression has played in our history. During the month of June, we collectively decided to support the work of Campaign Zero, an organization dedicated to ending police violence through research, technical assistance for police accountability campaigns, developing model legislation and advocacy.

We are proud of our fundraising efforts in support of Campaign Zero. Location3 matched employee contributions and gave over $5k to this important cause. This is only a beginning step for Location3, and we recognize how much further we can grow as an organization and country to ensure equal opportunities for all.[/vc_column_text][vc_column_text]

Reading List for Confronting Racism at Work

Whatever your industry, racist structures and social mechanics abound, whether blatant or subtle. The Harvard Business Review editors have compiled a reading list for confronting racism at work.  We hope you find these resources useful, as we go forward in continuing to create and advocate for positive change.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]